Privacy Policy

1. Who We Are

Raven's Edge Media ("we," "us," or "our") is a US-based limited liability company providing search engine optimization (SEO), AI search optimization (AIO), content strategy, and related digital marketing services to businesses across the United States.

This Privacy Policy applies to information collected through our website at ravensedgemedia.com (the "Site"), our booking and inquiry forms, and any direct communications with us. It does not govern data practices of clients or third-party sites we may link to.

2. Information We Collect

Information You Provide Directly

When you fill out our discovery call booking form or contact us by email, we collect:

• Full name
• Work email address
• Company or business name
• Website URL
• SEO goals or marketing objectives (as selected or described)
• Monthly marketing budget range
• Any additional information you voluntarily share in open-text fields

Information Collected Automatically

When you visit our Site, we and our service providers may automatically collect:

• IP address and approximate geographic location (country/region)
• Browser type, version, and device type
• Operating system
• Pages visited, time spent on pages, and navigation paths
• Referring URL (how you found us)
• Date and time of visit

This information is collected primarily through cookies and analytics tools described in Section 5.

Information from Business Research

As part of our SEO prospecting and service delivery, we may collect publicly available business information — such as business name, website URL, phone number, and general business category — from public directories, Google Business Profiles, and similar sources. This information is used solely for B2B outreach and service purposes.

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiry and schedule discovery calls
• Assess whether our services are a fit for your needs
• Deliver and improve our SEO and digital marketing services
• Send you information about our services, SEO insights, or industry updates (where you have consented or where legitimate interest applies under applicable law)
• Comply with legal obligations
• Analyze how our Site is used and improve its performance
• Prevent fraud and maintain security

We will not use your personal information for purposes unrelated to the above without your consent.

4. How We Share Your Information

We do not sell your personal information. We may share your information only in these limited circumstances:

Service Providers

We use trusted third-party vendors that process data on our behalf, including for scheduling (Calendly), analytics (Google Analytics), and email communication. These parties are contractually required to protect your data and may not use it for their own purposes.

Legal Requirements

We may disclose information if required by law, court order, or governmental authority, or if we believe disclosure is necessary to protect our rights or the safety of others.

Business Transfers

In the event of a merger, acquisition, or sale of all or a portion of our business, your information may be transferred as part of that transaction. We will notify you via email or prominent Site notice before your information becomes subject to a different privacy policy.

With Your Consent

We may share information with third parties when you have given us explicit consent to do so.

5. Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies to enhance your experience and understand how visitors use our Site.

Types of Cookies We Use

• Strictly necessary cookies: Required for basic site functionality. These cannot be disabled.
• Analytics cookies: Help us understand traffic patterns and improve the Site (e.g., Google Analytics). These are non-essential and subject to your consent where required by law.
• Third-party cookies: Set by embedded services such as Calendly when you interact with booking widgets.

Managing Cookies

Most browsers allow you to control cookies through settings. Disabling cookies may affect Site functionality. For more information on managing cookies, visit allaboutcookies.org.

Google Analytics

We use Google Analytics to collect aggregated information about Site usage. Google Analytics may set its own cookies. You can opt out using the Google Analytics Opt-out Browser Add-on. For more on how Google uses data, visit Google's Privacy Policy.

6. Business Email Outreach (CAN-SPAM)

As part of our lead generation and business development activities, we conduct outbound email outreach to businesses and business contacts. All such outreach complies with the CAN-SPAM Act of 2003. Specifically:

• We never use misleading or deceptive subject lines or sender information.
• Every commercial email we send identifies it as an advertisement where required.
• Every commercial email includes our physical mailing address or a clearly identified P.O. Box.
• Every commercial email includes a clear, working opt-out mechanism.
• We honor opt-out requests promptly and within the timeframe required by law.
• We do not send commercial email to personal consumer email addresses; our outreach targets business email addresses at companies for business-to-business purposes.

To opt out of any future email communications from us, simply reply to our email with "unsubscribe" or "opt out," or contact us at the address in Section 13. We will process your request within 10 business days.

7. Third-Party Services

Our Site integrates with the following third-party services. Each has its own privacy policy that governs how they handle your data:

Calendly

We use Calendly for call scheduling. When you book a call, your name and email are shared with Calendly. See Calendly's Privacy Policy.

Google Analytics / Google Tag Manager

We use these services to analyze Site usage. See Google's Privacy Policy.

Email Service Providers

We use third-party email providers to send transactional and marketing communications. These providers process your email address and name on our behalf under data processing agreements.

We are not responsible for the privacy practices of third-party services. We encourage you to read their privacy policies before engaging with them.

8. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law.

• Booking form data: Retained for the duration of any business relationship, plus up to 3 years afterward for recordkeeping and potential re-engagement.
• Email communication records: Retained for up to 3 years from the date of last contact.
• Analytics data: Retained per Google Analytics default settings (26 months) or as configured in our account.
• Opt-out/unsubscribe records: Retained indefinitely to ensure we do not re-contact individuals who have opted out.

When data is no longer needed, we delete or anonymize it securely.

9. Your Rights and Choices

Depending on where you are located, you may have the following rights regarding your personal information:

For All Users

• Opt out of marketing emails at any time by following the unsubscribe instructions in any email we send, or by contacting us directly.
• Request access to the personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of your personal information, subject to certain legal exceptions.

California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), including:

• The right to know what personal information we collect, use, share, or sell.
• The right to delete personal information we have collected from you (with exceptions).
• The right to opt out of the sale or sharing of personal information. We do not sell personal information.
• The right to non-discrimination for exercising your privacy rights.
• The right to correct inaccurate personal information.
• The right to limit the use and disclosure of sensitive personal information.

To exercise any of these rights, contact us using the information in Section 13. We will respond to verifiable requests within 45 days as required by law.

Other State Privacy Laws

Residents of Virginia, Colorado, Connecticut, Utah, Texas, and other states with comprehensive privacy laws may have similar rights. Contact us to exercise any applicable rights.

10. Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Our Site uses HTTPS/TLS encryption for all data in transit.

However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security and encourage you to use strong passwords and avoid sharing sensitive information over unsecured channels.

In the event of a data breach that affects your rights or freedoms, we will notify you as required by applicable law.

11. Children's Privacy

Our Site and services are directed at business professionals and are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected information from a minor, we will delete it promptly. If you believe we have collected information from a child, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify you by email or by posting a prominent notice on our Site.

We encourage you to review this policy periodically. Continued use of our Site or services after the effective date of any changes constitutes your acceptance of the updated policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

For California residents submitting CCPA requests, please include "CCPA Request" in the subject line of your email so we can process it efficiently.